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Beyond “Good Enough”: The New Standard in Healthcare Content
Healthcare content has become fast, polished, and SEO-driven — but not always medically accurate. As a clinician-turned-medical communicator, I see the growing risks of “good enough” health information created without real clinical insight. Today’s marketing often looks organic and authoritative, yet lacks the judgment, ethics, and patient understanding that only trained healthcare professionals bring. To rebuild trust, healthcare brands must integrate clinicians early in the
Nov 154 min read


5 Types of Companies That Benefit From a MedComms Consultant
Companies That Benefit From a MedComms Consultant could be anyone from healthcare professionals and healthtech business owners, to the insurance payers. Find out if your healthcare business is the right fit for a Medical Communications Expert.
Aug 234 min read


Needs Assessment in Medical Communications Isn't a Formality But a Purposeful Check
Learn how Needs Assessment in Medical Communications is the differentiating factor in this AI-driven competitive healthcare industry.
Jul 193 min read


Redefining Career Transition in Dentistry Through My Journey from an Implantologist to a MedComms Expert
In care transition in dentistry, a dentist reflects on her journey from clinical practice to a freelance MedComms expert.
Apr 65 min read


The Missing Piece in Healthcare Marketing – 'Clinicians' – An Ad-hoc or a Necessity to Marketing & Management Teams?
Keyword: Healthcare marketing strategy, clinicians in marketing teams While 85% of the world fear online disinformation, most learn...
Mar 255 min read


Dental Labs and Dentists Communication – A Match Made in Heaven
Would you serve a Michelin-star dish on a paper plate? No-never. In the same way, skilled, certified professional dentists and their...
Mar 225 min read


Do Medical Communications Services Actually Help?
Medical Communications Services Help with the unaddressed issues of medical disinformation in 2025.
Mar 154 min read


Are You a Dentist—or a ShopHelp, a Plumber, a Cook or a Delivery Guy? The Pay Grades in India Uniformize Them All
Understand the biggest causes for ill paid dentists in India and how to find higher salaries for dentists
Mar 84 min read
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