In healthcare, if you have a business, communication is not a ‘nice-to-have’, it is the biggest deciding factor to build the ‘right’ reputation. 

It could be a small-sized private clinic, a healthcare chain, a 1–20 employee start-up, or a multi-million dollar company—the one NEED that stays constant at every phase is communication, marketing, and sales. Most uniquely, these 3 legs of successful business have different requirements in healthcare than in any other industry, making hiring and collaboration quite challenging. 

One profession that grew exponentially to best fit this multifaceted role in healthcare is a Medical Communications Expert. Companies that benefit from a MedComms Consultant can range anywhere from pharma to medical devices, solopreneurs to healthtech honchos.

If you are still wondering whether your business must partner with a MedComms Expert, here is a suitability list that can help define the criteria. 

Companies That Benefit From A Medcomms Consultant

Here are the key client groups that gain the most from MedComms services:

Pharmaceutical & Biotechnology Companies

These organizations rely on MedComms for regulatory support, publication planning, and commercial communications that bridge clinical findings with business goals.

Medical Affairs, HCPs & Regulators

Consultants ensure communication is scientifically accurate and aligned with regulatory and commercial needs, supporting clinical dialogue and maintaining compliance.

Payers & Market Access Teams

Payers, as in the insurance companies, don’t want just the data. They are digging for a convincing, real story of value. They benefit from tailored Health Economics and Outcomes Research reports, reimbursement dossiers, and messaging that articulates value and cost-effectiveness.

Patients, Caregivers & Advocacy Groups 

MedComms delivers accessible, empathetic patient-focused content to simplify complex science and empower informed decision-making.

Event Organizers (Medical Meetings & Congresses)

Agencies deliver end-to-end support—including planning, content creation, and technology implementation—for dynamic and compliant medical events.

HealthTech Teams

Executives and corporate teams rely on MedComms to manage brand reputation, crisis communication, and thought leadership in regulated environments. 

They also depend on MedComms Experts for the designing of scientific programs that flow logically, speaker-ready slide-decks, and building communication strategies to train internal teams. 

Benefits From a MedComms Consultant

But first, who is a MedComms Expert?

A passionate healthcare provider—rocking skills in organizing, managing, and planning—and their real superpower is translating complex information into simple terms that resonate with different audiences. That unique combo of talent pretty much makes them a MedComms expert.

Medical communications (aka MedComms) is all about taking complex clinical research and turning it into clear, ethical, and engaging content. Whether they talking to healthcare professionals, regulators, or patients, their job is to make sure the science is easy to understand, well-contextualized, and impactful

MedComms consultants or professionals bridge the gap between research and real-world application through a range of functions:

• Strategic Communications They design integrated medical strategies, develop communication plans, and translate complex clinical data into reader-friendly formats such as manuscripts, slide decks, infographics, and summaries.

• Content Creation & Delivery Experts produce high-quality materials—publications, conference presentations, digital summaries, and educational events—that align with regulatory and scientific standards.

• Stakeholder Engagement MedComms consultants engage diverse groups—Health care providers (HCP), payers, patients, regulators, and Key Opinion Leaders—through tailored communications pathways, ensuring messages are relevant, accurate, and dialog-driven.

• Event & Meeting Support From event planning and logistics to creative design and on-site support, MedComms agencies help orchestrate impactful conferences, symposia, webinars, and advisory board meetings.

• Omnichannel Integration In today’s digital age, MedComms employs multiple platforms—print, digital, mobile, social media—to deliver cohesive messages tailored to each audience and channel

Can Your Company Benefit From A Medcomms Consultant?

Yes. The science and ideas you’ve worked so hard to generate deserve to be heard, understood, and acted upon. That’s where medical communications can really make a mark. If your organization is aiming for quality communication, drive stakeholder engagement within the complex regulatory landscapes, consider partnering with a MedComms expert. 

As a MedComms expert with a7+ years of clinical career and a product management expertise, I talk science, in the marketing lingo, whilst feeling the heartbeat of the brand. 

References:

1.        Six Degrees Medical Consulting. (2024, January 31). What is Medical Communications? The definitive guide. Six Degrees Medical Consulting Blog.

2.       Jain, P. (2022, April 21). Building Happy Clients in Medical Communications. Turacoz Healthcare Solutions.

FAQs

1.       Who is MedComms consultant?

A MedComms consultant is a specialist who turns complex scientific and clinical data into clear, accurate, audience-appropriate content like publications, presentations, and educational materials.

2.       What are the benefits of hiring a MedComms consultant?

They bring expert scientific writing skills, ensure accuracy and compliance, save time, and help deliver engaging, credible communication to diverse stakeholders.

3.       Who are the primary clients of medical communications consultants?

Clients include pharmaceutical and biotech companies, medical affairs teams, healthcare professionals, regulators, payers, and sometimes patients or patient advocacy groups.

Co-authors:

Dr Medha Gupta

Dr Alpa Newasker