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Beyond “Good Enough”: The New Standard in Healthcare Content
Healthcare content has become fast, polished, and SEO-driven — but not always medically accurate. As a clinician-turned-medical communicator, I see the growing risks of “good enough” health information created without real clinical insight. Today’s marketing often looks organic and authoritative, yet lacks the judgment, ethics, and patient understanding that only trained healthcare professionals bring. To rebuild trust, healthcare brands must integrate clinicians early in the
Nov 154 min read


5 Types of Companies That Benefit From a MedComms Consultant
Companies That Benefit From a MedComms Consultant could be anyone from healthcare professionals and healthtech business owners, to the insurance payers. Find out if your healthcare business is the right fit for a Medical Communications Expert.
Aug 234 min read


Needs Assessment in Medical Communications Isn't a Formality But a Purposeful Check
Learn how Needs Assessment in Medical Communications is the differentiating factor in this AI-driven competitive healthcare industry.
Jul 193 min read


Breathprints: Breath Like Fingerprints is the New Biometric, Says Study
Breath Like Fingerprints is the New Biometric. Find out how a study in a simple way and learn more about how breathing, like fingerprints, is your new identity.
Jun 143 min read


When Prescribing Playlists is the New Way to Stay Healthy – Music and Healthcare Revisited
Learn about the intricate relationship of music and healthcare, and how we help musicians, DJs and artists change the face of music for their audience.
May 314 min read


Is Bile Stealing the Spotlight in Gut-Heart Cross-Talks—Bile Acids and Cardiovascular Disease Revisited
Bile Acids and Cardiovascular Disease Gut health conversations are everywhere — podcasts, panels, publications, and more. Perceived to be...
Apr 194 min read


Shed Pounds in Minutes with Ozempic for Weight Loss—A Game-Changer or a Frenzy for the Indian Market?
Ozempic wielding magic or just fad?
Mar 83 min read
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