Healthcare content has become fast, polished, and SEO-driven — but not always medically accurate. As a clinician-turned-medical communicator, I see the growing risks of “good enough” health information created without real clinical insight. Today’s marketing often looks organic and authoritative, yet lacks the judgment, ethics, and patient understanding that only trained healthcare professionals bring. To rebuild trust, healthcare brands must integrate clinicians early in the

Companies That Benefit From a MedComms Consultant could be anyone from healthcare professionals and healthtech business owners, to the insurance payers. Find out if your healthcare business is the right fit for a Medical Communications Expert.

Learn how Needs Assessment in Medical Communications is the differentiating factor in this AI-driven competitive healthcare industry.

Breath Like Fingerprints is the New Biometric. Find out how a study in a simple way and learn more about how breathing, like fingerprints, is your new identity.

Learn about the intricate relationship of music and healthcare, and how we help musicians, DJs and artists change the face of music for their audience.

In care transition in dentistry, a dentist reflects on her journey from clinical practice to a freelance MedComms expert.

SEO in Health Tech – The Reality SEO (Search Engine Optimisation) is overused to the extent of becoming bitter. Everyone in and outside...

Keyword: Healthcare marketing strategy, clinicians in marketing teams While 85% of the world fear online disinformation, most learn...