SEO in HealthTech – Hear a Doctor Say How to Rank, Educate, and Convert Your DIgital Presence

SEO in Health Tech – The Reality

SEO (Search Engine Optimisation) is overused to the extent of becoming bitter. Everyone in and outside of marketing is obsessed with SEO – offering unrealistic SEO best practices; promising a gold rush in months.

It never does happen. Or does it? I'm curious.....

In fact, in healthcare, an overload of SEO can blow up your best chances of putting your foot through the door. HealthTech cannot afford that. Poor practices of SEO in health tech can be costly; ruin your 'tech's' real motive.

Let's be real – your audience isn’t searching for 'best AI-powered diagnostics platform' in Google. They are not looking for 'AI diagnostic tools' or 'best healthcare AI company near me'. They’re typing in real-world, pain-point-driven queries like, “Can AI detect cancer better than doctors?” or “Why is my glucose monitor inaccurate?

If you’re not showing up for these, you’re leaving rankings (and revenue) on the table.

But here’s the kicker - with just one good web developer and a MedComms expert on your team, you don’t need an army of SEO specialists.

You can execute a strategy using unsaid, unheard, yet powerful techniques that many overlook.

I'll break down what you need:

Long-Tail Keywords That are Not Obvious

Forget ranking for 'AI in healthcare'. That’s like trying to outshoot Steph Curry in a three-pointer contest. Instead here's what I do –

Target high-intent, low-competition, long-tail keywords that match user intent at different stages of the decision-making process.

• Use Google’s ‘People Also Ask’ and tools like AnswerThePublic to mine niche questions.

• Check Reddit and Quora threads where real people ask raw, unfiltered questions.

• Plug these into SurferSEO or Ahrefs to validate search volume vs. ranking difficulty.

Don’t just write a single blog post. Build a cluster.

If your main page is 'AI in Healthcare', add supporting headers/snippets like 'How AI Detects Cancer in Radiology' and 'Will AI Replace Doctors?' to dominate the entire conversation.

Top-Rated FAQs: That's Google's Mindshare

Google loves FAQ-driven content because it aligns with how people search. But don’t just slap an FAQ section at the end of your article—engineer it strategically.

• Go to your competitors’ top-ranking pages and see what questions they answer. Now, answer them better with deeper research and expert-backed insights.

Structure answers to be concise, direct, and Google-Snippet-ready.

• Use schema markup to flag your FAQs for search engines (Google eats this up!).

Use AI (like ChatGPT) to generate hundreds of questions people might ask about a topic. Filter them down to the most unique and undercovered ones.

Google’s AI Overviews: The Latest

Google’s latest AI Overviews (formerly Search Generative Experience) are changing how health-related content surfaces in search. 

Here’s how to work with it, not against it:

Optimise for Conversational Queries → AI Overviews pull from sources that directly answer questions in a structured format.

• Provide Source Credibility → Google wants medical accuracy. Cite authoritative sources (e.g., Science Direct, NIH, PubMed) in every article.

• Use Semantic Search → Instead of writing for one keyword, optimise for related terms and synonyms Google’s AI can connect.

Google loves fresh data. Update your blogs with new stats every 6 months.

Even minor tweaks can trigger a re-crawl and boost rankings.

External Linking with Scientific Papers

SEO in Healthtech needs Google, and Google is obsessed with E-E-A-T (Experience, Expertise, Authority, and Trustworthiness). 

In HealthTech, this means backing up claims with scientific evidence and peer-reviewed studies.

• Link to recent journal articles and white papers (Google Scholar and PubMed are your best friends).

• Cite case studies and real-world clinical trial results.

• As a clinician, I interview peers in the field and quote them as a subject matter expert.

When linking to studies, summarise key takeaways in layman’s terms.

This builds trust with readers AND helps with ranking for 'simplified' medical explanations.

Relevance

Content freshness is one thing.

Contextual relevance is another.

Search engines track how well your content satisfies searcher intent. If users bounce off fast, your rankings tank. Here’s how to stay sticky:

• Write in natural, human-first language (avoid medical jargon overload).

• Include real-life examples and case studies—nobody trusts generic fluff anymore.

• Use images, infographics, and videos to break up text and keep readers engaged.

• Add internal links to keep users on your site longer (Google sees this as a quality signal!).

Track ‘Time on Page’ in Google Analytics.

If users leave in under 30 seconds, your content isn’t hitting the mark. Adjust accordingly.

Takeaways for Making Your HealthTech Brand 'Bookmark-Worthy'

SEO in HealthTech isn’t just about search engines, honestly. It is a lot about becoming an expert, a leader and a go-to resource in this space. 

If people bookmark your page, share it, or return later, Google picks up on these subtle behavioral signals.

Ask yourself, would someone bookmark this?

If not, rewrite it until they would.

With 'drmedhcomms' that's what I do – 'Results You Can See—or I Refine Until You Do'

HealthTech SEO isn’t just about gaming algorithms—it’s about making sure the right people find you, trust you, and ultimately convert. With a clinician on the team, you can outmanoeuvre even the biggest players—without needing an enterprise-level SEO budget.

Let's discuss.