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Beyond “Good Enough”: The New Standard in Healthcare Content
Healthcare content has become fast, polished, and SEO-driven — but not always medically accurate. As a clinician-turned-medical communicator, I see the growing risks of “good enough” health information created without real clinical insight. Today’s marketing often looks organic and authoritative, yet lacks the judgment, ethics, and patient understanding that only trained healthcare professionals bring. To rebuild trust, healthcare brands must integrate clinicians early in the
Nov 154 min read


5 Types of Companies That Benefit From a MedComms Consultant
Companies That Benefit From a MedComms Consultant could be anyone from healthcare professionals and healthtech business owners, to the insurance payers. Find out if your healthcare business is the right fit for a Medical Communications Expert.
Aug 234 min read


The Impact of Google AI Overviews on Healthcare SEO – A MedComm Expert's Take
When you search on Google today, there are more than 10 blue links--the usual sponsored and organic search results. A good half of the...
Jun 74 min read


When Healthcare Companies Talk Corporate, Forget MedComms—It's a Recipe for Disaster
In 2025, healthcare companies, both HealthTech and Dtx (Digital Therapeutics) must used medical communications to make real connections with their audiences.
Jun 73 min read


Do Medical Communications Services Actually Help?
Medical Communications Services Help with the unaddressed issues of medical disinformation in 2025.
Mar 154 min read
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