When Healthcare Companies Talk Corporate, Forget MedComms—It's a Recipe for Disaster

"When in Rome, do as the Romans do"; did healthcare companies just skip this part? Those who didn't are sailing, but others who run a business in healthcare, like any other start-up, corporate or organisation, are signing up for disaster. Period.

And that’s just… sad. You know the type of sad I’m talking about? Like someone choosing to walk barefoot while carrying shoes or eating a salad dry because you forgot to pour the dressing?

In 2025, healthcare companies, both HealthTech and Dtx (Digital Therapeutics), have MedComms (Medical Communications) at their disposal--and in more than one way.

Then why?

It’s not a crime, but it hurts. Deeply.

Today we see why and how healthcare companies that are not using MedComms expertise are flying without a compass in a data storm.

Why is the 'Corporate Focus' of Healthcare Companies a Problem?

I've often seen CEOs, marketing heads and managers bring the best ideas and projects to the table, yet fall short of creating an impact within the healthcare fraternity – the healthcare professionals, the key stakeholders and the patients.

There is a singular explanation for this: the language barrier inherent in healthcare conversations.

A lot of slick-looking content that ultimately doesn’t land—not with HCPs, payers, regulators, or even internal teams. The biggest reasons being:

It Starts with You, Not the Problem

Corporate communication often begins with a spotlight on the company - what they do and what they achieved. But in healthcare, especially when speaking to clinicians, payers, or policymakers, the story must start somewhere else: the real-world problem that actually pinches.

Whether it’s delayed diagnosis, treatment non-adherence, or the unmet need in a rare disease—if you’re not speaking directly to that pain point, you’ve already lost the audience.

Corporate Speak ≠ Clinical Clarity; Cut the Fluff

You’ve seen it. Maybe you’ve even written it. "Synergising patient-centric solutions through data-enabled ecosystems.”

Sounds impressive, sure—but try saying that to a physician with 10 minutes between patients. Or to a payer deciding between five competing therapies.

Overlooking Compliance

Corporate content teams are amazing at brand storytelling, which lands you in trouble.

• You can’t make comparative claims without head-to-head data

• Certain words (like 'safe' or 'best' or 'best experts') are red flags in medical review

• Even layout and formatting choices can affect regulatory approval

Medical Communications is Changing the Status Quo of Healthcare Companies

Healthcare leaders—whether you're building go-to-market strategies, preparing for a launch, or even drafting internal training, bring in the healthcare communications experts early.

How can a expert in healthcare communications (both researching, writing and editing) set your healthcare company flying?

Unpacking Data in a Relevant Way

Healthcare today isn’t just driven by data—it’s drenched in it. Real-world evidence, HEOR outcomes, health policy shifts, patient-reported outcomes, competitive pipelines, clinical trial results—it’s overwhelming.

Every stakeholder—payers, HCPs, regulators, patients—demands clarity, transparency, and scientific accuracy. But when companies rely solely on corporate communications teams, or on marketing consultants with no scientific grounding, the result is a flood of generic messaging and strategic fluff.

You can’t navigate a data storm with buzzwords alone. Medical communications can bring:

• Scientific clarity to your brand story

• Compliance-savvy messaging that passes legal and regulatory muster

• Audience-first content that makes sense to HCPs, payers, and patients—not just your boardroom

Healthcare communications can how to connect the dots between the mechanism of action, clinical endpoints, market access strategy, and patient impact—while still making it human, digestible, and engaging.

They Connect the Dots Across Silos

Medical writers don’t just operate in isolation—they collaborate across regulatory, commercial, medical affairs, and patient engagement.

They understand what each team needs—and create content that bridges the gaps. As a result you see consistent, unified messaging across all channels, from publications to payer decks.

They Build Trust Through Accuracy

A single misplaced claim or oversimplified stat can undermine your entire credibility.

Experts in medical communications ensure every word is evidence-backed, compliant, and relevant to the context—so your brand speaks with authority, not ambiguity. So you have fewer rewrites, smoother approvals, and stronger stakeholder confidence.

Takeaway

It is not easy for healthcare companies that have functioned like corporates to make tectonic shifts overnight. Given. But healthcare today is competitive, hardcore, technology-dependent, and burdened with catering to millions. In that race, one misstep can cost a fortune.

Let Medical Communications not be a mistake. Agree?

Especially when every continent in the world has dedicated Medical Writing and MedComms associations and groups. So, healthcare companies—especially service providers, consultancies, and comms teams—this is your reminder: If you’re leaving MedComms out of the room, you’re leaving risk on the table.

If you are a healthcare company or a healthcare professional looking to revisit your communication strategy with a fellow healthcare professional, then let's connect HERE.